Ava is a natural cosmetics brand specializing in high-quality skincare and haircare products. Their unique philosophy is based on using purely plant-based ingredients and consistently avoiding any additives without beneficial effects. This not only reduces production costs but also increases skin compatibility, allowing Ava to offer its customers high-quality skincare products at fair prices.
For its grand opening, the brand aimed for a distinctive corporate identity characterized by minimalism and naturalness, echoing the ingredients of its products. Ava seeks to differentiate itself from other natural cosmetics brands by offering a more luxurious appearance.
The logo embodies elegance and lightness while reflecting the brand's feminine charm. The flower symbol simultaneously establishes a connection to natural cosmetics.
With its strong black-and-white contrast, Ava stands out from the usual earthy tones in natural cosmetics, while striking flower illustrations clearly link the brand to natural ingredients. These illustrations add lightness and elegance to the company, enhancing Ava's quality in every interaction. Additionally, the use of coated soft-touch paper surfaces positively enhances the brand experience by providing a gentle, high-quality feel.
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